Certificate in Social Media Marketing

Certificate in Social Media Marketing (CSMM)

  • Teacher
    Ayon Ghosh
  • Category
    Digital Marketing
  • Course Price
    ₹20000

Social Media Marketing utilizes platforms like Facebook, Instagram, LinkedIn, and Pinterest to promote products or services. Leveraging these channels fosters brand visibility, engagement, and audience interaction, driving business growth in the digital landscape.

“As social media marketing becomes more sophisticated, there may be a shift toward advanced analytics and metrics to measure campaign performance accurately. SMMs will need to adapt to these changes to make data-driven decisions.”

The future of Social Media Marketing, encompassing platforms like Facebook, Instagram, LinkedIn, and Pinterest, will evolve with immersive technologies, personalized content, and augmented reality, enhancing user engagement and brand interactions.

Get Started with Professional Certificate in Social Media Marketing

Syllabus:

    Module 1: Introduction to Social Media Marketing

  • Understanding the role of social media in marketing
  • The importance of social media for businesses
  • Social media marketing career opportunities
  • Overview of major social media platforms
  • Crafting a social media strategy
  • Setting measurable goals and objectives
  • Identifying target audiences
  • Content planning and scheduling
  • Module 2: Facebook Marketing

  • Creating a professional Facebook business page
  • Optimizing page information and settings
  • Building a content calendar for Facebook
  • Creating compelling visuals and posts
  • Understanding Facebook algorithms
  • Strategies for increasing engagement
  • Module 3: Instagram Marketing

  • Setting up a business Instagram account
  • Optimizing the Instagram bio and profile
  • Creating an Instagram content plan
  • Effective use of Instagram Stories
  • Growing and engaging your Instagram followers
  • Module 4: LinkedIn Marketing

  • Crafting a professional LinkedIn profile
  • Creating and optimizing a LinkedIn company page
  • Networking and connecting on LinkedIn
  • Creating valuable LinkedIn content
  • Building relationships and networking on LinkedIn
  • Leveraging LinkedIn groups and communities
  • Module 5: YouTube and Video Marketing

  • Creating a YouTube channel for business
  • Optimizing video titles, descriptions, and tags
  • YouTube branding and customization
  • YouTube SEO and video optimization
  • Module 6: Twitter, Pinterest, and Quora Marketing

  • Setting up a Twitter business profile
  • Crafting engaging tweets and using hashtags
  • Twitter ads and analytics
  • Using Quora for marketing and engagement
  • Strategies for driving traffic from these platforms
  • Module 7: Paid Advertising on Social Media

  • The role of paid advertising in social media
  • Advertising objectives and targeting options
  • Launching ad campaigns on various platforms
  • Monitoring and optimizing ad performance
  • Measuring ROI and campaign success
  • By the end of this 3-month course, students will have a comprehensive understanding of social media marketing across major platforms, including Facebook, Instagram, LinkedIn, YouTube, Twitter, Pinterest, and Quora. They will also be well-versed in creating and managing paid advertising campaigns on social media. This knowledge will empower them to excel in the field of social media marketing and drive real results for businesses and brands.

Course Information

  • Class Start: August 14, 2024
  • Course Duration: 3 Months
  • Total Credits: 6
  • Student Capacity: Max 150 Students
  • Class Schedule: Tuesday & Thursday
  • Class Time: 11.00 am - 01.00 pm & 03.00 pm - 05:00 pm
  • Course Teachers: 01

Eligibility

  • Qualification: Graduation
  • Age: 18 Years
  • Language Known: Any

What you will get.

Online / Offline Class

Class Video Recording Access

Sahfar Academy Certification

2 Different International certification

Internship Opportunity

Industry Expert Faculty

Lifetime Support

Employment Prospectus

Social Media Manager

Content Creator

Social Media Analyst

Community Manager

Influencer Marketing Coordinator

Social Media Copywriter

Social Media Ad Specialist

Social Media Strategist

Social Media Consultant

Social Media Coordinator

Course Teachers

Ayon Ghosh
Digital Marketing Instructor

Course Reviews

Average Rating:4.9

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Comments

  • John Doe says:
    23/06/2014

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  • John Doe says:
    23/06/2014

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna et sed aliqua. Ut enim ea commodo consequat...

    Replay
    John Doe says:
    23/06/2014

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna et sed aliqua. Ut enim ea commodo consequat...

    Replay
    John Doe says:
    23/06/2014

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna et sed aliqua. Ut enim ea commodo consequat...

    Replay
  • John Doe says:
    23/06/2014

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna et sed aliqua. Ut enim ea commodo consequat...

    Replay
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