Master Certificate in Digital Marketing(MCDM)
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Teacher
Ayon Ghosh
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Category
Digital Marketing
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Course Price
₹75000
In the era of online dominance, digital marketing is a comprehensive strategy amplifying brand visibility. Utilizing tools such as SEO, SEM, and social media, it tailors content to specific audiences. With a focus on analytics, it facilitates data-driven decision-making, optimizing campaigns for increased ROI. This versatile approach ensures businesses stay competitive in the fast-paced digital realm, fostering meaningful connections and driving measurable results.
“According to a Goldman Sachs research, digital marketing will have a future value of US$160 billion by 2025, which is three times its current value. This figure only applies to the Indian internet business.”
Digital marketing offers unparalleled advantages for businesses. It facilitates targeted audience reach, allowing precise engagement with potential customers. Cost-effectiveness is a key benefit, as online campaigns often outperform traditional methods. Real-time analytics empower businesses to track and adjust strategies promptly. Enhanced brand visibility, global reach, and 24/7 accessibility contribute to increased brand awareness. Additionally, digital marketing fosters personalized interactions, encouraging customer engagement and loyalty, ultimately driving higher conversion rates and measurable return on investment (ROI).
Get Started with Master Certificate in Digital Marketing
Syllabus:
- Digital VS Traditional
- Career opportunities in digital marketing
- Introduction to Marketing
- Understanding Market
- Marketing Plan
- Basics of website development
- Critical elements of a successful website
- Choosing the right platform (WordPress)
- Setting Up Domain & Hosting
- Setting up your WordPress website
- Introduction to SEO
- On-page vs. Off-page SEO vs. Technical SEO
- Keyword research and analysis
- On-page optimization techniques
- Off-page SEO strategies
- Backlink building and outreach
- Local SEO optimization
- SEO tools and analytics
- Webmaster tools
- Google Algorithm
- What is Google Ads?
- Setting up a Google Ads account
- Keyword research for ad campaigns
- Creating effective ad copies
- Ad campaign types (Search, Display, Video)
- Budgeting and bidding strategies
- Ad extensions and ad targeting
- Tracking and optimizing Google Ads campaigns
- Overview of social media platforms
- Creating a social media strategy
- Content creation and curation
- Social media platforms
- 1. Meta
- 2. LinkedIn
- 3. YouTube
- 4. Twitter
- Paid vs. organic social media marketing
- Running effective social media ad campaigns
- Platform analytics and measuring ROI
- Case studies of successful social media campaigns
- The role of email marketing in digital marketing
- Crafting compelling email content
- Email automation and best practices
- Creating email marketing campaigns
- A/B testing and optimization
- Deliverability and email analytics
- Understanding affiliate marketing
- Affiliate marketing networks and platforms
- Choosing profitable affiliate products
- Building an affiliate marketing website
- Affiliate content creation
- Promoting affiliate products effectively
- Tracking and optimizing affiliate campaigns
- Affiliate marketing best practices
- Throughout the course:
Module 1: Introduction to Marketing (Week 1-2)
Module 2: Search Engine Optimization (SEO) (Week 3-6)
Module 3: Google Ads (Week 7-10)
Module 4: Social Media Marketing (Week 11-14)
Module 5: Email Marketing (Week 15-18)
Module 6: Affiliate Marketing (Week 19-22)
By the end of this 6-month course, students will have a strong foundation in digital marketing, including website design, SEO, Google Ads, social media marketing, email marketing, and affiliate marketing. They will be equipped with the skills and knowledge to pursue a successful career in digital marketing or promote their own businesses online.
Course Information
- Class Start: August 14, 2024
- Course Duration: 6 Months
- Total Credits: 12
- Student Capacity: Max 150 Students
- Class Schedule: Tuesday & Thursday
- Class Time: 11.00 am - 01.00 pm & 03.00 pm - 05:00 pm
- Course Teachers: 01
Eligibility
- Qualification: Graduation
- Age: 18 Years
- Language Known: Any
What you will get.
Online / Offline Class
Domain & Hostings for 1 Year
Tools & Resources worth $600
Class Video Recording Access
Sahfar Academy Certification
10 Different International certification
Internship opportunity
100% Job Assistance
Industry Expert Faculty
Lifetime Support
Employment Prospectus
Digital Marketing Specialist
Social Media Manager
SEO Specialist
Content Marketer
PPC Specialist
Email Marketing Coordinator
Digital Marketing Analyst
Affiliate Marketing Associate
Web Analytics Specialist
Online Reputation Manager
E-commerce Marketing Coordinator
Content Strategist
Digital Marketing Coordinator
Community Manager
Digital Marketing Freelancer:
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