Get Started with Master Certificate in Digital Marketing

Syllabus:

Module 1: Introduction to Marketing (Week 1-2)

• Digital VS Traditional
• Career opportunities in digital marketing
• Introduction to Marketing
• Understanding Market
• Marketing Plan
• Basics of website development
• Critical elements of a successful website
• Choosing the right platform (WordPress)
• Setting Up Domain & Hosting
• Setting up your WordPress website

Module 2: Search Engine Optimization (SEO) (Week 3-6)

• Introduction to SEO
• On-page vs. Off-page SEO vs. Technical SEO
• Keyword research and analysis
• On-page optimization techniques
• Off-page SEO strategies
• Backlink building and outreach
• Local SEO optimization
• SEO tools and analytics
• Webmaster tools
• Google Algorithm

Module 3: Google Ads (Week 7-10)

• What is Google Ads?
• Setting up a Google Ads account
• Keyword research for ad campaigns
• Creating effective ad copies
• Ad campaign types (Search, Display, Video)
• Budgeting and bidding strategies
• Ad extensions and ad targeting
• Tracking and optimizing Google Ads campaigns

Module 4: Social Media Marketing (Week 11-14)

• Overview of social media platforms
• Creating a social media strategy
• Content creation and curation
• Social media platforms
• 1. Meta
• 2. LinkedIn
• 3. YouTube
• 4. Twitter
• Paid vs. organic social media marketing
• Running effective social media ad campaigns
• Platform analytics and measuring ROI
• Case studies of successful social media campaigns

Module 5: Email Marketing (Week 15-18)

• The role of email marketing in digital marketing
• Crafting compelling email content
• Email automation and best practices
• Creating email marketing campaigns
• A/B testing and optimization
• Deliverability and email analytics

Module 6: Affiliate Marketing (Week 19-22)

• Understanding affiliate marketing
• Affiliate marketing networks and platforms
• Choosing profitable affiliate products
• Building an affiliate marketing website
• Affiliate content creation
• Promoting affiliate products effectively
• Tracking and optimizing affiliate campaigns
• Affiliate marketing best practices
• Throughout the course:



By the end of this 6-month course, students will have a strong foundation in digital marketing, including website design, SEO, Google Ads, social media marketing, email marketing, and affiliate marketing. They will be equipped with the skills and knowledge to pursue a successful career in digital marketing or promote their own businesses online.