Get Started with Advance Digital Marketing

Syllabus:

Introduction to Digital Marketing

• Digital Marketing fundamentals
• Digital Marketing Channels
• Implementing a Digital Marketing Strategy

Building a content creation framework

• How to build a content creation framework
• Determining the resources you'll need for a content creation framework

Search Engine Optimization

• How do search engines rank your content?
• Which SEO approach fits your business?
• How to measure your website’s SEO authority

Website Optimization

• The Importance of Website Performance
• Reducing Page Size and Increasing Load Speed
• Optimizing Your Web Page Elements
• Limiting HTTP Requests and Maximizing Page Caching

Blogging

• Blog Structure
• Choosing a topic and a title for a blog post
• How to create and structure a blog post
• How to optimize a blog post
• How to Create a Pop-Up Form in HubSpot
• What are some effective blog writing tips?

Video Marketing

• Why should you create engaging videos?
• How to use video throughout the inbound methodology
• Tips for getting started with video marketing

Social Media Marketing

• Social Media Promotion Strategy
• The Social Media Channels - An Overview
• Building the Foundation for Success - Setting Social Media Goals
• Structuring Your Social Media Team for Now & the Future
• Evaluating the Best Social Tools for the Job
• Developing a Budget and Garnering Executive Buy-In

Paid Search Advertising

• The Advantages of Paid Search Advertising
• Exploring Keyword Research and Match Type
• How to Create Remarkable Digital Ads for Paid Search
• Organizing Your Account Structure
• How to run Google ads

Graphic Designing

• Elements of graphics designing
• Introduction to Canva

Email Marketing

• Importance of Email Marketing
• How do you create a high-performing email
• What do high-performing emails look like?
• Email Marketing tools

Using Generative A.I. for Your Digital Marketing

• Use of generative AI
• Introduction to Chat GPT
• How to write a prompt
• Using Chat GPT to create content framework
• Introduction to DALL-E
• Using DALL-E to generate graphics