Get Started with Professional Certificate in Digital Marketing

Syllabus:

Month 1-2: Introduction to Digital Marketing and WordPress Basics)

• Overview of Digital Marketing
• Introduction to WordPress
• Setting up a WordPress Website
• Understanding Hosting and Domain Management

Month 3-4: Content Marketing Mastery

• Content Strategy Development
• Content Creation and Optimization
• Blogging Essentials
• Video Content Creation

Month 5-6: Search Engine Optimization (SEO) Fundamentals

• SEO Principles and Best Practices
• On-Page and Off-Page SEO Techniques
• Keyword Research and Analysis
• SEO Tools and Analytics

Month 7-8: Pay-Per-Click (PPC) Advertising

• Introduction to PPC
• Google Ads and Bing Ads
• Ad Copywriting and Design
• Budgeting and Analytics

Month 9-10: Social Media Marketing

• Meta Marketing Strategies
• X Marketing
• Instagram Marketing
• LinkedIn Marketing
• Pinterest Marketing

Month 11: Email Marketing and Affiliate Marketing

• Email Marketing Campaigns
• Building Email Lists and Segmentation
• Introduction to Affiliate Marketing
• Setting up and Managing Affiliate Programs

Month 12: Inbound Marketing and Final Project

• Inbound Marketing Strategies
• Conversion Optimization
• Final Project: Create a Comprehensive Digital Marketing Campaign
• Review and Certification

Throughout the Course: WordPress Website Management

• Regular Website Updates and Maintenance
• Security Measures for WordPress
• Monitoring and Analytics for Website Performance
• Including Live WorkShop

This 12-month Professional Diploma in Digital Marketing offers a comprehensive and hands-on approach, ensuring students are equipped with practical skills in WordPress management and a deep understanding of various digital marketing channels.