Get Started with Professional Certificate in Social Media Marketing

Syllabus:

Module 1: Introduction to Social Media Marketing (Week 1-2)

• Understanding the role of social media in marketing
• The importance of social media for businesses
• Social media marketing career opportunities
• Overview of major social media platforms
• Crafting a social media strategy
• Setting measurable goals and objectives
• Identifying target audiences
• Content planning and scheduling

Module 2: Facebook Marketing (Week 3-6)

• Creating a professional Facebook business page
• Optimizing page information and settings
• Building a content calendar for Facebook
• Creating compelling visuals and posts
• Understanding Facebook algorithms
• Strategies for increasing engagement
• Running effective Facebook contests and giveaways

Module 3: Instagram Marketing (Week 7-10)

• Setting up a business Instagram account
• Optimizing the Instagram bio and profile
• Creating an Instagram content plan
• Leveraging Instagram's visual appeal
• Effective use of Instagram Stories
• Instagram Live and IGTV strategies
• Growing and engaging your Instagram followers

Module 4: LinkedIn Marketing (Week 11-14)

• Crafting a professional LinkedIn profile
• Creating and optimizing a LinkedIn company page
• Networking and connecting on LinkedIn
• Creating valuable LinkedIn content
• Building relationships and networking on LinkedIn
• Leveraging LinkedIn groups and communities

Module 5: YouTube and Video Marketing (Week 15-18)

• Creating a YouTube channel for business
• Optimizing video titles, descriptions, and tags
• YouTube branding and customization
• Planning and creating engaging video content
• YouTube SEO and video optimization
• Promoting videos on other social media platforms

Module 6: Twitter, Pinterest, and Quora Marketing (Week 19-22)

• Setting up a Twitter business profile
• Crafting engaging tweets and using hashtags
• Twitter ads and analytics
• Pinterest for business and content creation
• Using Quora for marketing and engagement
• Strategies for driving traffic from these platforms

Module 7: Paid Advertising on Social Media (Week 23-26)

• The role of paid advertising in social media
• Advertising objectives and targeting options
• Budgeting and bidding strategies
• Creating effective ad creatives
• Launching ad campaigns on various platforms
• Monitoring and optimizing ad performance
• Measuring ROI and campaign success

By the end of this 6-month course, students will have a comprehensive understanding of social media marketing across major platforms, including Facebook, Instagram, LinkedIn, YouTube, Twitter, Pinterest, and Quora. They will also be well-versed in creating and managing paid advertising campaigns on social media. This knowledge will empower them to excel in the field of social media marketing and drive real results for businesses and brands.