![](images/course/pcsmmho.jpg)
Professional Certificate in Social Media Marketing (PCSMM)
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Teacher
Ayon Ghosh
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Category
Digital Marketing
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Course Price
₹45000
Social Media Marketing utilizes platforms like Facebook, Instagram, LinkedIn, and Pinterest to promote products or services. Leveraging these channels fosters brand visibility, engagement, and audience interaction, driving business growth in the digital landscape.
“As social media marketing becomes more sophisticated, there may be a shift toward advanced analytics and metrics to measure campaign performance accurately. SMMs will need to adapt to these changes to make data-driven decisions.”
The future of Social Media Marketing, encompassing platforms like Facebook, Instagram, LinkedIn, and Pinterest, will evolve with immersive technologies, personalized content, and augmented reality, enhancing user engagement and brand interactions.
Get Started with Professional Certificate in Social Media Marketing
Syllabus:
- Understanding the role of social media in marketing
- The importance of social media for businesses
- Social media marketing career opportunities
- Overview of major social media platforms
- Crafting a social media strategy
- Setting measurable goals and objectives
- Identifying target audiences
- Content planning and scheduling
- Creating a professional Facebook business page
- Optimizing page information and settings
- Building a content calendar for Facebook
- Creating compelling visuals and posts
- Understanding Facebook algorithms
- Strategies for increasing engagement
- Running effective Facebook contests and giveaways
- Setting up a business Instagram account
- Optimizing the Instagram bio and profile
- Creating an Instagram content plan
- Leveraging Instagram's visual appeal
- Effective use of Instagram Stories
- Instagram Live and IGTV strategies
- Growing and engaging your Instagram followers
- Crafting a professional LinkedIn profile
- Creating and optimizing a LinkedIn company page
- Networking and connecting on LinkedIn
- Creating valuable LinkedIn content
- Building relationships and networking on LinkedIn
- Leveraging LinkedIn groups and communities
- Creating a YouTube channel for business
- Optimizing video titles, descriptions, and tags
- YouTube branding and customization
- Planning and creating engaging video content
- YouTube SEO and video optimization
- Promoting videos on other social media platforms
- Setting up a Twitter business profile
- Crafting engaging tweets and using hashtags
- Twitter ads and analytics
- Pinterest for business and content creation
- Using Quora for marketing and engagement
- Strategies for driving traffic from these platforms
- The role of paid advertising in social media
- Advertising objectives and targeting options
- Budgeting and bidding strategies
- Creating effective ad creatives
- Launching ad campaigns on various platforms
- Monitoring and optimizing ad performance
- Measuring ROI and campaign success
Module 1: Introduction to Social Media Marketing (Week 1-2)
Module 2: Facebook Marketing (Week 3-6)
Module 3: Instagram Marketing (Week 7-10)
Module 4: LinkedIn Marketing (Week 11-14)
Module 5: YouTube and Video Marketing (Week 15-18)
Module 6: Twitter, Pinterest, and Quora Marketing (Week 19-22)
Module 7: Paid Advertising on Social Media (Week 23-26)
By the end of this 6-month course, students will have a comprehensive understanding of social media marketing across major platforms, including Facebook, Instagram, LinkedIn, YouTube, Twitter, Pinterest, and Quora. They will also be well-versed in creating and managing paid advertising campaigns on social media. This knowledge will empower them to excel in the field of social media marketing and drive real results for businesses and brands.
Course Information
- Class Start: August 14, 2024
- Course Duration: 6 Months
- Total Credits: 6
- Student Capacity: Max 150 Students
- Class Schedule: Tuesday & Thursday
- Class Time: 11.00 am - 01.00 pm & 03.00 pm - 05:00 pm
- Course Teachers: 01
Eligibility
- Qualification: Graduation
- Age: 18 Years
- Language Known: Any
What you will get.
Online / Offline Class
Class Video Recording Access
Tools and Resources
Sahfar Academy Certification
100% Job Assistance
3 Different International certification
Internship Opportunity
Industry Expert Faculty
Lifetime Support
Employment Prospectus
Social Media Manager
Content Creator
Social Media Analyst
Digital Marketing Specialist
Influencer Marketing Coordinator
Social Media Copywriter
Social Media Ad Specialist
Social Media Strategist
Social Media Consultant
Social Media Coordinator
Community Manager
Influencer Marketing Coordinator
Email Marketing Specialist
Graphic Designer (specializing in social media graphics)
Brand Ambassador Coordinator
Social Media Advertising Specialist
Customer Engagement Specialist
Data Analyst (focusing on social media metrics)
Course Teachers
![](images/team/md2.jpg)
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